Reflections

Some of the things that IKEA is doing right to reach its customers include:

Having a fun and modern product range; Visual merchandising options within its store; its catalogue is used to reach people with new furniture solutions. Personally from my point of view, IKEA does what it takes to find the right communication style to reach its customers. IKEA uses the build it your self method, and attracts customers that enjoy putting their furniture together. In the USA the company modified the size of its standard drinking glasses to meet customer needs, that is, they released a larger drinking glass product range. IKEA also maintain a very close relationship with their suppliers. To this end, this enables them to buy quality and bulk items which enables the company to keep its prices low.